Effective social media lead generation platforms have always been desired tools by companies and individuals for their online presence to thrive and generate revenue and new audiences for their products and services.
But the question is, which social media platform should you create an account on that will enable your organization to produce lead generation that will effectively reach your target audience?
SOCIAL MEDIA IS INITIALLY FREE
The good news is that all social media platforms make it free for you to create an account. Your only obligation is to create unique posts on these platforms that will attract the attention of your target niche. Not only that, but you should also encourage these people to make the next important move, which is to make a purchase.
Let us give you some ideas on what social media platforms could possibly work for your merchandise or service to make it in cyberspace.
Not all social media is created equal. Facebook has been around for a long time and has helped many businesses and individuals prosper. With the right marketing strategy, yours can too.
Facebook has Meta for Business, which provides you with all the updated advertising tips, news, case studies, and best practices to enable your business or cause to grow online.
When you create a Facebook Business Page, it is free. When you want more premium services, such as a wider reach, you need to pay a minimal amount for such features as post boosting to more people.
A study has shown that Facebook has become popular lately with the over-40-year-old group.
To be successful on Twitter, make it a habit to respond to your customers and followers through the “@ strategy,” in which you address them directly. Twitter also says not to underestimate the value of word-of-mouth through the unique posts that you create on it.
Twitter is actually the number one social media for brand interaction. It helps you connect with new customers and followers (aside from the entrenched ones) and also assists you in launching new products and services.
Twitter is popular with males who comprise nearly 60 percent of its audience. Specifically, the age bracket that is most attracted to it is between 25 to 34. Teens are the least identified with it.
TIKTOK
This platform from China has overtaken the more established social media names (mostly from the USA) in recent years.
It seems the general public has taken an addiction to one-minute videos with persuasive messages. What is great with Tiktok is that you can create short videos that do not have high production value and costs but will still be as effective for your needs.
Tiktok coincides and agrees with the low budget needs of your organization, especially if it is just a startup. Companies that have been killing sales online through their Tiktok presence are mostly those engaged in body and skin care and personal grooming.
Tiktok has created an identity with the public that is alluring, fun, and authentic.